Job Scope:
Product Development & Management
•Plan, develop and package bancassurance products to complete existing product gaps.
•Develop marketing initiatives to increase sales from new and existing customers.
•Together with Marketing Team, determine channel type and marketing positioning / approach /campaign mechanics to be used to reach out to the target customers.
•Ensure that all existing bancassurance product marketing collateral/statements and documentations are up to date, reflect the true nature of the product and is in line with the Bank’s positioning and branding.
•To provide adequate support to various sales channels.
•Manage product partner(s) to ensure adequate level of service and incentive support.
Analytic
•Develop customer segmentation analysis to determine target customers for product.
•Monitor and analyse competitors’ bancassurance product offerings and marketing initiatives.
•Analyse profitability, product mix, effectiveness of various sales channels and penetration into existing customer base.
•Conduct business analytic on key business drivers.
Process, System & Documentation
•Manage and tighten process and system enhancements to ensure smooth delivery of bancassurance products.
•Work with Process Management Team to ensure process/documentation is compliant with PPG.
•Work with relevant parties within Bank to ensure adherence to PPG, documentation and statements.
•Work on marketing collateral to ensure product information is not misleading and accurate and take into consideration comments/feedback from Legal & Compliance and Marketing Dept.
Requirements:
•Degree in relevant area
•Min 2 years relevant experience .
•Excellent written, spoken communications
•Analytical, detailed and methodical
•Experience in Banassurance products
•Exhibits initiative and strong creative skills
Please send in resume in words format together with a recent photo
All applications will be treated with the strictest confidence.
We regret that only shortlisted candidates will be notified.
|
