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| Nescafe Limited |
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| Address: | St George's House,
London - CR9 1NR |
| Contact: | Alastair Sykes |
| Email: |  |
Company description:
The beginnings of NESCAFÉ can be traced back to 1930, when the Brazilian government challenged Nestlé to create a coffee that could be made simply by adding water but which retained the coffee's natural flavours.
After seven years of development by coffee guru Max Morgenthaler and his Swiss research team, NESCAFÉ was born and the breakthrough was introduced to the world on April 1st 1938.
During WWII, it became the staple beverage of the US armed forces and, from then on, its popularity really took off. By the 1950s, coffee was the 'in' drink for the young rock'n'roll generation who flocked to the new coffee bars.
Today, NESCAFÉ is the world’s favourite coffee, we British drink a massive 15000 cups of NESCAFÉ every minute (Source IRI 52 w/e 24 March 2007). All thanks to Mr Morgenthaler
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